Running a caring, clean and educationally rich child care business isn’t always enough to keep your center filled to capacity.
We are always looking for information, suggestions and tips that our child care providers can use in their day-to-day business operation, especially if it helps them.
We came across a site called Child Care Daily App and a quick set of tips to help market your business.
Children grow up, families move away, circumstances change.
To keep a full roster or to grow your business, you’ll have to engage in some marketing. Marketing – creating awareness, interest and preference for your child care services among your target clients – works best when you use a consistent approach. (Marketing your business only after you’ve had a significant drop off in enrollment creates the dreaded feast-or-famine syndrome.)
Here are a few low cost and free marketing ideas to keep your client roster full.
1. Offer a finder’s fee to individuals who refer a parent to you. (Be sure to specify a minimum length of enrollment to qualify for the fee.)
2. Get listed on your local Child Care Resource and Referral Agency’s referral service.
3. Write a loose script for anyone who answers the phone to use for inquiry calls from parents. This ensures that calls are handled professionally. Always ask the parent how they found your home or center.
4. Host an event. An art day, a jamboree, or a kid vs. parent contest gives the public a no-pressure way to experience at your day care while enjoying a positive family outing. Be sure to have plenty of fliers available and ask your guests to sign in with their name and contact information, so that you can follow up later.
5. Use Child Care Daily App! (You knew this would make our list, right?) That’s because it works! Offering the app gives your business a distinct advantage – our clients report increased enrollment after adding Child Care Daily App. Knowing what’s happening with their child gives parents peace of mind, while posting quick and easy updates free your staff’s time to spend with the children.