Author Archives: Pat Michael

5 Marketing Tips For Your Child Care Business

Small CCP teaching childrenRunning a caring, clean and educationally rich child care business isn’t always enough to keep your center filled to capacity.

We are always looking for information, suggestions and tips that our child care providers can use in their day-to-day business operation, especially if it helps them.

We came across a site called Child Care Daily App and a quick set of tips to help market your business.


Things happen.

Children grow up, families move away, circumstances change.

To keep a full roster or to grow your business, you’ll have to engage in some marketing. Marketing – creating awareness, interest and preference for your child care services among your target clients – works best when you use a consistent approach. (Marketing your business only after you’ve had a significant drop off in enrollment creates the dreaded feast-or-famine syndrome.)

Here are a few low cost and free marketing ideas to keep your client roster full.

1. Offer a finder’s fee to individuals who refer a parent to you. (Be sure to specify a minimum length of enrollment to qualify for the fee.)

2. Get listed on your local Child Care Resource and Referral Agency’s referral service.

3. Write a loose script for anyone who answers the phone to use for inquiry calls from parents. This ensures that calls are handled professionally. Always ask the parent how they found your home or center.

4. Host an event. An art day, a jamboree, or a kid vs. parent contest gives the public a no-pressure way to experience at your day care while enjoying a positive family outing. Be sure to have plenty of fliers available and ask your guests to sign in with their name and contact information, so that you can follow up later.

5. Use Child Care Daily App! (You knew this would make our list, right?) That’s because it works! Offering the app gives your business a distinct advantage – our clients report increased enrollment after adding Child Care Daily App. Knowing what’s happening with their child gives parents peace of mind, while posting quick and easy updates free your staff’s time to spend with the children.

Source: http://www.childcaredailyapp.com/5-marketing-tips-for-your-child-care-business/

When not to use Time-Space Percentage

Don’t Guestimate Your Taxes

Tom Copeland wrote a great piece for National Association for Child Care (NAFCC) that is worth sharing with you.

“How much of the cost of an item can I deduct as a business expense?” is a common question of family child care providers. In general, providers should use their Time-Space Percentage to determine the portion that is deductible for items used by their business as well as their family. Such items include property tax, mortgage interest, furniture and appliances, toys, supplies, and more.

For some shared business and personal items, however, the Time-Space Percentage should not be used. These special items, called “listed property,” include a computer, printer, copy machine, fax, television, VCR, cell phone, and vehicle. For these items providers must calculate an actual business use percent, which means determining what percent of each item was used in the business.To read the rest of the article visit NAFCC.

January 24, 2015 T&R Workshop Flyer for YMCA CRSDon’t forget to register to attend our Tax & Recordkeeping Seminar on January 24.  Details for registration here.

 

 

Starting a Child Care Business in California?

gouache setIT’S NOT JUST “BABYSITTING” OR FINGER-PAINTING

The Department of Social Services has many tools – free of charge – for the child care provider community.  This is just one of their “Do It Yourself” step-by-step articles that will guide you, or someone you know, to get started in this in-home businesses.

Continue reading

Changes in Circumstances Can Affect Advanced Payments of the Premium Tax Credit

Latest Breaking News

Individuals who purchased health insurance coverage from the Health Insurance Marketplace may be getting advance payments of the premium tax credit to help pay for health insurance coverage in 2014.

If they are, it is important to report changes in circumstances, such as changes in income, marital status or family size, to the Health Insurance Marketplace when they happen.

Receiving too much or too little in advance payments of the premium tax credit can affect refunds or balance due when individuals file federal tax returns in 2015.

Reporting changes will help avoid getting a smaller refund than expected or even owing money not expected to owe.

Publication 5152, Report changes to the Marketplace as they happen, is available on www.IRS.gov/aca. Go to www.HealthCare.gov for information about health insurance coverage and financial assistance.

Source: IRS.gov Newsletter

AN EDUCATED TAXPAYER IS OUR BEST CLIENT.  NEED HELP?  CALL (619) 589-8680 TODAY!

For more than 30 years R. Patrick Michael has been preparing tax returns for individuals, small businesses, cottage industries and in-home child care providers. Pat is a recognized child care provider tax expert, and has been providing educational seminars for child care providers in San Diego County for the YMCA Child Resource Services for more than 18 years.  Pat and his team have built a following that is comprised of long-term clients, new relationships and word-of-mouth referrals. Child Care Tax Specialists take care of their clients year-round with tax preparation, business entity creation and support, as well as tax planning for retirement, and estate planning.

Why Do You Need Business Liability Insurance?

Homeowner Liability Insurance Will Not Protect You

Do you have business liability insurance?  Do you know why you need business liability insurance?  Because if a child gets hurt, while in your care, you may get sued by the parents if they have an issue with the actions  you took.  I read an article this morning about child care providers and the type of risks your business has.  This article was about liability insurance and what can happen when a child is injured. Continue reading

How To Handle Custody Disputes Involving Children In Your Care

Tom Copeland Podcast: Custody Disputes

Tom Copeland has a great post on how to handle custody dispute issues that you might be confronted with.  Read the following situations, and then go to his blog see Tom’s words of advice.  How should you handle the following three situations?300X250 Focus Blurb Ad V2 Bigger Print

 

First – A mother calls you up and says, “My husband and I are starting divorce proceedings and I don’t want him to pick up our child anymore.”

Second – At the time of enrollment the mother tells you that she is separated, but not divorced, from the father. One day a man shows up at your home saying he is the father and is there to pick up his child. The child runs to him, saying “daddy, daddy!” You’ve never seen this man before.

Third – Parents have joint physical custody and the father picks up the child on Fridays. The father tells you his new girlfriend will be picking up the child next Friday. The mother finds out and says she doesn’t want girlfriends picking up her child.

 

San Diego Childcare Provider Disaster Plan and Guide

Ready San Diego Disaster Plan & Guide for Child Care Providers

In followup to yesterday’s post, Practicing For An Emergency. Are There Holes In Your Plans?  we’d like to direct you to another good source.  The County of San Diego has published a thorough planning guide specifically for child care providers.  Just go to www.readysandiego.org/childcare and download the 12-page guide.

Child Care Disaster Planning Guide for San Diego

 

 

 

http://www.readysandiego.org/childcare/

 

Practicing For An Emergency. Are There Holes In Your Plans?

*Practice Makes Perfect* and *Expect The Unexpected*

It’s true.  From playing the piano to changing a tire… there is usually a direct correlation between how often you do a task, and how well you do it.  Rehearsal.  Practice.  (I’m also convinced that is what adds to the angst taxpayers feel when April 15 comes around.  It is something most only do once a year, so it’s understandable to think, “am I doing this right?” which is why you should always use a professional tax preparer- just to be sure.)  The more often you do something, the greater the ease and confidence.

Child Care Tax Specialists

The same applies to children and your current level of preparedness for an emergency.  How often do you set aside time to rehearse the orderly steps and actions these children will need to take in an emergency when they are in your care? You want it to become automatic for them.  The weather and life-changing events that are taking place in the world make planning for emergencies a must.

Engage children by asking them to share what their “home plan” is like (in a child’s words).   If a child says they don’t know – or don’t have one … it would be a great opportunity to include the parents in the exercise.  Help them put a family plan together.  Tell them what your *plans* consist of so they will know what to do or where to go to get their children.

Recently we wrote about the FEMA children’s disaster preparedness handbook – and encourage anyone who works with children to get it – and share its information.  The workbook covers pets, and other things that are important to a child that a parent might not consider and not include. Ask a child to identify the one thing that they would want to have with them if they had to leave in an emergency.  Make note of it.  

The FEMA handbook is done in black and white glossy, and they encourage copies to be made.  If you have a copy of the handbook to give parents who haven’t made up a family emergency plan – there is a greater likelihood they will use it.

If an emergency were to take place on a field trip – TOMORROW – do  you and your children have a plan? Do the children know exactly what they need to do if accidentally separated?  Do you select a single – DISTINGUISHABLE – location and call it “home base” ? Do your parents know how you would handle an emergency situation if you were on a field trip?

When I was child, we rehearsed emergency exiting off school buses.  Row by row.  We learned how to kick out windows, how to help others that are injured.  We rehearsed it over and over again until graduation.  Why?  Because it saves lives. The workbook gives you different scenarios; earthquakes, fire, floods, tornadoes … and creative ways to educate the children in your care so they know what to do, and are less likely to panic. They get a sense of order and control in a scary situation. 

Also, *rehearse* at different times and days. Alternate morning and afternoon.  It will increase their retention because it is unexpected.  It will also let you know if there are any holes in  your plans.

 

 

 

Finished With Taxes? Not just yet.

What Should You Keep?

Med size man staring at filesNow that April 15 has come and gone – you may look at this time as an opportunity to clean up, clean out and get organized.  We will be writing about tips to freshen or set up your in-home office to help you in your recordkeeping, but before we go there… let’s talk about your tax files first and what you need to keep.

Begin by gathering all of the documents and files that you pulled together to prepare your taxes. Continue reading

Ready… Set… Prepare! Disaster Activity Book For Children

Ready...Set...Prepare! FEMA Disaster Preparedness Activity BookReady… Set… Prepare! Disaster Activity Book For Children

Activity Book That Teaches Children Gently…

We came across this book, Ready… Set… Prepare! Disaster Activity Book For Children that is published by FEMA and can serve as a wonderful aid for educating our small children about emergency situations they’ll need to learn… young.

It is a 36 page glossy paper book that delivers the “need to know” lessons as gently as possible.

They start with words and their meaning: Aftershock, Authorities, Dangerous, Disaster, Emergency and so on.

There are B&W templates that you can cut out and copy, such as  “My Family Communication Plan”, “Taking Care of Pets” and a “clue” game that gives a scenario and asks “what is this called” or asks what other actions should the child take if they are in a situation.

To find out more about this publication, you can send an email to:
fema-publications-warehouse@fema.dhs.gov or call 1-800-480-2520.

Other sites for information:
FEMA for Kids  www.fema.gov/kids
Are You Ready?  www.fema/gov/areyouready
American Red Cross  www.redcross.org